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PCB PTV $200 million agreement?

Discussion in 'Cricket Talk' started by Savak, Sep 18, 2020.

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  1. s2k
  1. Savak
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    Savak Emerging Player

    Feb 26, 2013
    967
    I am surprised no one has commented on this arrangement i.e. Pros and Cons? Too good to be true and overtly optimistic thinking from the PCB?

    Basically the PCB will produce its own content where they will produce the production of their domestic cricket matches i.e. Quaid e Azam Trophy, National ODI and T-20 tournaments, U-19 ODI and T-20 cups, international bilateral games and they will submit the content to PTV. PTV will then display this on their distribution network as they are the largest broadcaster in Pakistan with the highest reach. The PCB will also help PTV upgrade its equipment, cameras, train its camera men to reach modern best practices.

    The entire revenue generated from this arrangement, 57.5% will go to the PCB and 42.5% will go to PTV. Apparently PCB expects their 57.5% share to be $200 million over the next 3 years which means they expect that the entire arrangement will generate $348 million overall.

    Production is not cheap at well and it appears that the PCB has severly under estimated the costs involved. Cricket Analysts and Senior Sports Reporters like Waheed Khan have criticized this deal saying that the PCB is gambling on achieving these revenues, are severely underestimating production costs and have bent over backwards to accommodate PTV in this arrangement by giving them a very large fee i.e. 42.5% for doing very little.





    A more detailed video explanation above
     
  2. s_h_a_f
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    s_h_a_f Moderator

    Dec 26, 2011
    8,494
    Enjoy 480p coverage
     
  3. Patriot
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    Patriot Kaptaan

    Oct 8, 2014
    26,166
    About time.

    another IK brilliant work

    note @Red Devil
     
  4. Red Devil
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    Red Devil Fantasy Draft Wins: 1

    Dec 15, 2013
    8,627
    Hope they improve the production quality otherwise they can forget that projected revenue of $348 million lol
     
  5. Choi Saab
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    Choi Saab Smooth Operator

    Oct 4, 2014
    3,996
    My concern is ... 42.5 is what PTV gets, but what exactly are they doing?

    If the PCB is responsible for the production, seems they've shorthanded themselves.

    As already stated above, PTV coverage is well ...

    Maybe that's why PCB is picking up the production but they should have taken a larger %.

    But this is also positive, if both sides commit, this could help both in the long run, PTV with better production capability and output, PCB will get a home made partner with better revenue projections in the future.
     
  6. Savak
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    Savak Emerging Player

    Feb 26, 2013
    967
    I think the PCB wants the PTV to use the funds to upgrade and modernize its equipment and operations. The PM of the country had a role to play as well in this arrangements and wanted a win-win solution for both sides.
     

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