Escaping IPL fever, becomes a bit more difficult this season. With each season of Indian Premier League (IPL), it has been expanding beyond the boys and their game bit more. This time, the organisers have gone out of their way to make sure that you can catch the matches no matter where you are. Not only has there been a remarkable increase in telecast venues, but also in the number of entertainment programmes spawn around the event. With the parties, reality shows, awards lined up between the matches, there's lots of glamour and excitement to draw even the non-cricket buffs' attention. For those who seek more, there are a string of promotional events and glamourous after-parties. During the IPL season, which starts from March 12, cricket enjoys maximum viewership on television. So, most channels stay away from introducing new content during this time. Colors decided to tackle this problem by joining forces with the IPL and creating content centered around the tournament. "Football matches held abroad and the Super Bowl are known to offer entertainment during the breaks. This is the first time in India that someone is doing anything along the similar lines," explains Ashwini Yardi, programming head of Colors. IPL Rockstars is a reality contest where singers will perform live at the stadium right before the match. "Most stadiums accomodate over 50,000 people and the experience there will be very different from performing on stage. I've decided to be part of this show to help the contestants belt out their best in front of such a massive live audience," says Sukhwinder Singh, one of the judges of the show. The channel will also present IPL awards that will be held after some of the matches. There will also be starry after-parties to keep the spirits high. Cricket fans often wonder if events like these steer away the cricketer's concentration from the sport. "No one is forcing the cricketers to be part of any these parties and shows. They are mature enough to know their priorities. All these fun additions are basically to gain more revenues from the event," says Preity Zinta, co-owner of Kings XI Punjab. Those, who want to concentrate on the matches without any intervals and on larger-than-life screens, can rush to nearby multiplexes, which will screen the matches live. "We want to be part of alternate entertainment and this is a great way of doing that," says Devang Sampat, senior vice-president of Cinemax. The multiplex is even planning to get liquor licence on the days of the matches, so that the audience don't miss out on beer while enjoying the matches at the theatre. The IPL will also be streamed with just a five minutes defer on YouTube for free, worldwide. Rock Mobile Communications will ensure that the subscribers get regular SMS, MMS and video update on their mobile phone sets while Vodafone will make it easier to buy tickets. If you think the IPL fever will be over with the final on April 25, then you haven't heard of Khatron Ke Khiladi IPL Special. Cricketers will replace models as contestants on the new season of the reality show in October.